PALM BEACH COLLABORATION UNVEILS SPECIAL EDITION HERA NECKLACE BY JORDANN-LAVANDE

PALM BEACH COLLABORATION UNVEILS SPECIAL EDITION HERA NECKLACE

BY JORDANN-LAVANDE

PALM BEACH (November 8, 2010) — The unveiling of a new jewelry design available in time for the holidays called the HERA NECKLACE has just been announced through a collaborative effort between Tracy Smith of House of Lavande and Jordann Weingartner of Jordann Jewelry.

The collaboration came about when the two Palm Beach businesswomen with a niche in the jewelry industry started talking about their respective businesses and their passion for jewelry. The discussion lead to a sketch on a cocktail napkin and then morphed into a brainstorm on how the two could collaborate by incorporating both their iconic pieces - Jordann’s magnolia and House of Lavande’s lockets; which have become one of Tracy’s signature pieces in 2010. “One meeting later, we worked out the details on how and where to have the necklace made and it’s been a mad-dash ever since,” says Smith.

The name of the necklace is derived from Greek Mythology’s Hera, the goddess of women and marriage and was given its name after designing a part of the necklace from a House of Lavande vintage locket that had etchings of peacock feathers and incorporated 12 amethysts. The peacock and the ‘eyes’, which are symbolized in the stones, represent Hera’s watchfulness. The bird was a sacred symbol of Hera and is often associated with summer, the mature woman, and the mother phase. The naming of the necklace was the hardest part,” said Weingartner. “While researching names, we brainstormed on what the magnolia and the peacock symbol represent and mean to us as individuals, mothers, and strong independent women. Hera became the obvious choice.” An additional mantra shared by the Tracy and Jordann are the words inscribed on the back of the magnolia which read: “Embrace Your Dignity, Persevere…Protect, Love and Nurture Your True Beauty.”

The locket can also be engraved with initials or a date as well as having the space to encapsulate a photo. “We hope that the combination of an art deco magnolia and a vintage inspired locket will become an heirloom piece for its owners who may pass it down to their children and grandchildren. Like our vintage pieces, we hope that the Hera necklace will create its own legacy,” says Smith. The necklace is a special edition piece and is available in both sterling silver and 14 karat gold vermeil for $450.00 at the House of Lavande located at 340 Royal Poinciana Way, suite 332, Palm Beach, Florida 33480 or by visiting the web at either www.houseoflavande.com or www.jordannjewelry.com. Orders my also be obtained by calling the House of Lavande at 561-802-3737.

About the House of Lavande:

The House of Lavande was officially launched in 2005 stemming from Tracy Smith’s passion for collecting vintage couture jewelry. The boutique store located at 340 Royal Poinciana Way houses over 15,000 pieces in its collection with items found by Smith’s worldwide travels combing flea markets, estate sales, and working with private dealers. Prices on items in-store vary from $65.00 to $12,000.00 so there is something for everyone. With a dedicated team of stylists that provide consultative services on jewelry styling for a customer’s personal wardrobe, the House of Lavande works with individuals to create an individual look for their special event or needs. Customers can send photos of their clothes to the website or bring items that need to be accessorized to the store and the stylists will choose an array of jewelry that can be chosen for that wardrobe. House of Lavande’s one-on-one attention in stylizing its clients is what sets them apart and makes clients feel like the celebrities that utilize the House of Lavande as a red-carpet favorite. The store is open Monday – Saturday from 11:00 AM – 5:00 PM and by appointment. To reach the store, please call 561-802-3737 or visit the website at: www.houseoflavande.com.

About Jordann Jewelry:

The Jordann Jewelry collection includes necklaces, earrings, bracelets, bangles, and rings, with or with diamonds and is recognizable by its signature Magnolia shape. Jordann also offers personalized statement pieces; Magnolia engraved charms and necklaces. These customized statement pieces make more than a stylish statement; they provide a keepsake for the wearer and the sharer, amongst friends, family and loved ones. Jordann Jewelry’s signature copyrighted trademark is the Magnolia Flower, a representation of beauty, determination and passion; the Magnolia embodies the characteristics that Jordann strives to maintain in her social as well as her business interactions. In addition, the Magnolia symbolizes perseverance, her Father’s favorite word, and with this meaning in mind Jordann executes a collection of jewelry conveying these attributes to the wearer as well as to the admirer. Jordann’s pieces are available on her website at www.jordannjewelry.com and at C. Orrico in Palm Beach.

If you would like more information on this topic or to schedule an interview, please call Linda Soper at (561) 835-9057 or email: linda@lindalanemarketing.com.

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