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Thursday, April 29, 2010

Blog Brief About My New Young Client Entrepeneurs...

20-SOMETHING PALM BEACH ENTREPENEURS
Blair Brandt and Belton Baker Launch The Next Step Realty


Palm Beach, FL – (April 28, 2010) – The Next Step Realty is taking off at breakneck speed with the 20-something crowd. The company co-founded by local Palm Beachers, Blair Brandt and Belton Baker help graduates leave the nest by pairing young real estate agents with similar interests to college graduates entering a new market.

So why use The Next Step Realty? Brandt explains it best, “When the transition of ending college and entering the new world is upon students, the last item on the agenda is the obligation to find housing, especially in a city that is unfamiliar and new. This is where The Next Step Realty comes in. Not only do we enable you to skip the step of finding an apartment on your own, we put you directly in touch with a young, accomplished real estate broker who specializes in your leasing needs and will take care of the entire transaction for you.”

The company has a viral effect. Individuals who have used The Next Step Realty pass on the information to their friends who pass it on to their friends, who pass it on to their friends. Utilizing the social media landscape of Facebook, Twitter, texting, and the internet, the company has catapulted in recent weeks. “It’s perfect for college kids who use social media for the majority of their communication”, says Belton Baker, COO of The Next Step Realty. “In addition to Facebook and Twitter, we have fraternities, sororities, eating clubs, and sports groups that we are connecting with. The world can definitely become small when utilizing friends of friends.” Baker added.

The Next Step Realty is a valuable resource that caters itself towards a post-collegiate clientele that is moving to new cities as young professionals. Because they are delivering quality post-collegiate clientele from good schools with good jobs, The Next Step Realty has contracted exceptionally successful brokers to take on the project. The partnership is successful due to the volume of leads The Next Step Realty is referring to the brokers and their desire to build long-term relationships with promising young professionals. Clients must be introduced into the system by picking which of The Next Step Realty’s 250 "point-people" referred them on the website and what college they are from.

With a network of 35 brokers in 17 cities including: Manhattan, Washington D.C. , Boston, Atlanta, Dallas, Houston, San Antonio, Richmond, Chicago, Charlotte, Philadelphia, LA, San Francisco, the Hamptons, West Palm Beach, Boca Raton, and Miami; The Next Step Realty has become successful because it is very useful. Many recent graduates are swamped with details of starting their first careers be it on Wall Street, In the Capital, or on Brickell Avenue. Utilizing The Next Step Realty makes the entire re-location process seamless.

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The Next Step Realty is currently based out of Palm Beach, Fl, but is expanding to a Manhattan office this summer. Their website, www.thenextsteprealty.com, launches officially on May 1, 2010.

Blair Brandt grew up in Palm Beach, Florida, attended The Palm Beach Day School, Deerfield Academy, and graduates from the University of Richmond on May 9, 2010.

Belton Baker grew up in Manhattan, NY, went to the Salisbury School in CT, and is going into his final year at UNC-Chapel Hill where he majors in geography and history. He resides in Palm Beach when he is not in school.

For More Information, please contact Blair Brandt, CEO – (561) 309-6353 or via email at blair@thenextsteprealty.com or Belton Baker, COO – (917) -861-8303 or via email at belton@thenextsteprealty.com

Tuesday, April 27, 2010

JUSTASKBOO!







On a daily basis, I seem to be emailing friends asking for sources helpful to my children, dog, home, husband and yes, even me. Then I found the best resource ever. Her name is Boo Zamek, and this is her story in press release form....






FOR IMMEDIATE RELEASE

Contact: Linda Soper - (561)655-2208

Miami-Based JustAskBoo Launches in Palm Beach County
Company Now Expanding Into New Markets Across Florida

Palm Beach, FL – (April 25, 2010) – JustAskBoo, the wildly popular E-Newsletter and the brain child of Province “Boo” Zamek, has now launched in Palm Beach County.

So what exactly is JustAskBoo? Zamek explains it best, “It’s an e-newsletter in which subscribers, or ‘JABBERS’, communicate between each other to share information. They ask each other for referrals, recommendations, and other sourcing information – even personal things like medical advice and feedback on schools. JustAskBoo also advertises businesses and promotes special events, non-profits and more. Says Zamek, “When someone wants to post something, they simply email our editor, who puts the post on our free e-newsletter. All postings require a first and last name, which helps build trust and credibility. Once the newsletter circulates, other subscribers reply directly to the poster. Then Team JAB records the responses into the online ‘Treasure Chest’ archives,” said Zamek.

In Palm Beach County, Ashley Schutz heads up the once-a-week e-Newsletter. A Miami native, Ashley is a veteran communications professional who formerly managed marketing for Regions Bank in South Florida. “For years, I’ve been hearing from my Miami friends what an asset JustAskBoo is. So when Boo approached me to help her expand into Palm Beach County, I jumped at the opportunity. It’s a valuable resource that not only provides great benefit to subscribers, but gives advertisers exposure to a coveted, hard-to-reach demographic. ”

The JustAskBoo newsletter has become extremely popular simply because it is useful. “People always need something and JustAskBoo offers a safe, easy and fun way to find it,” says Zamek. Subscribers also enjoy helping each other by responding to postings. “It’s wonderful to see how many postings have resulted in JABBERS coming to the rescue,” said Zamek. “People have located top-notch math tutors for children who are struggling, others have secured Miami Heat tickets for a group of foster children, some have coordinated the assembly of countless items for the Haiti earthquake relief effort, and some have even received sound medical advice when faced with illness. We have also seen JABBERS find a poodle skirt for a school play, locate a furniture refinisher to restore Grandma's credenza, share their favorite winery recommendations for a traveler headed to Napa Valley, and much, much more.”

Today, in Miami-Dade County JustAskBoo serves over 8,000 JABBERS, almost all of whom found the free e-newsletter service by word of mouth. JustAskBoo has been so successful in Miami that the newsletter is now in expansion mode. “We have been up and running in Broward County for several months,” said Zamek. “We are very proud to be expanding into Palm Beach County. Next is the Orlando market.”

Long-term, JustAskBoo hopes to be in major markets across the U.S., according to Zamek. “We have a lot of great plans on the horizon, but we’re trying to stay focused and enjoy the moment,” she said. “This is just the beginning – and it’s a very exciting time.”

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JustAskBoo is a free e-newsletter (eJAB) which serves as a community bulletin for thousands of subscribers {JABBERS} throughout South Florida several days per week. JABBERS use the eJAB newsletter to exchange information between each other: referrals and recommendations, advice, announcements, special event information, personal or household items for sale, etc. For More Information, please contact Boo Zamek, President - (305) 984.1143/boo@justaskboo.com or Ashley Schutz, Editor - (561) 543-9290/ashley@justaskboo.com.

To schedule an interview, please call Linda Soper at (561) 655-2208 or via email at linda@lindalanemarketing.com.

Monday, April 26, 2010

Linda Lane PR & Marketing Goes Blogging

Welcome to Linda Lane PR & Marketing and my new blogspot. Everyday I have client experiences that I would like to share and promote and think that blogging may be one of the best ways to brand my clients and give them a chance to garner new business.

In addition to posting events, press releases and other relevant client info, I will also be providing information on what we do as a company so you can learn more about the products and services that we can provide to you. In the meantime, read, enjoy and let me know your thoughts!

AND, welcome to Linda Lane PR & Marketing's blog spot!

-Linda